Overview
SC Johnson is an American multinational corporation and manufacturer of household cleaning supplies and other consumer chemicals. I was brought in as the designer to take the headline+people+box idea the client liked, and expand that idea into two similar, but distinct scalable brands; their career brand and Lifestyles brand. Animation
They were very interested in page animations and micro-animations at first. In the end they only kept the home page hero animation which highlights their people and products with the colorful line that seamlessly leads your eye thru the image and on to the next. I worked directly with the developer to successfully implement this idea.
Multiple brands and CMS Templates
The career brand utilized SC Johnson's corporate color palette. I added a colorful line to the box, and kept the theme going creating over a dozen web pages, social media templates, email templates, and CRM webpage templates. Their Lifestyle brand needed to maintain the same feel as the career brand while maintaining its own distinct look and unique color palette. I created a web pages and CMS web page templates for the Lifestyle brand.
