Overview
Synchrony is an online-only bank focused on savings accounts and certificates of deposit. We had the opportunity to pitch Radancy's Talent Acquisition Cloud product to Synchrony. I was the designer on the sales mocks tasked with creating a scalable brand for recruitment based on their corporate website. I started with moodboards, then established the brand in a responsive website, social and programmatic banners, and a CRM email. Created in Sketch, Photoshop and PowerPoint.
Moodboards
Sales mocks give us an opportunity to get creative. The only thing we had to go off of regarding the client brand is their existing website and social media. Synchrony has a limited color palette and minimal branding, that doesn’t have to limit your creativity! I leaned into the yellow and gave it a synced up headline treatment (along with the help of a copywriter) to give this brand an eye catching overhaul.
Website
The Career Site sales mock pitch included web page designs for the Home Page, Search Results and Advanced Job Description. They are shown animated simulating a page scroll in the presentation video here.
Banners & Email
Prospecting and Retargeting digital banners as a part of Radancy’s Programmatic Adtech platform. Email to be used as part of the Radancy CRM email platform.
